Selling the First Oyster

Some things are hard to sell for good reason. A house without a roof, a blind seeing-eye dog, ABC gum–no one really wants or needs them, and sales are naturally few and far between. But great commodities, like the deceptively delicious oyster, can also be difficult to sell. It’s slimy, it’s gray, it moves, it squirts, it smells like brackish water–but aside from all that, it’s a flavorful delicacy.

In his book Selling the First Oyster, Laird Smay compares the challenge of convincing someone to eat the first of these bivalve molluscs to the difficulty of selling new technologies to established businesses. Voicemail and modern telepresence in general couldn’t just be sold to businesses–they had to be sold well.

As one of the leading authorities on selling transformational technologies and a businessman with over 30 years of experience, Smay can show the most ordinary of salesmen how to become the top performers at their companies. This book is as fun to read as it is full of great material, and Smay’s deep knowledge of sales will give struggling go-getters the edge they’ve been seeking. Stepping into the future of sales is just one quick, entertaining read away.